Sony BRAVIA 98" XR X90L 4K HDR Full Array LED Google TV

Colour and Contrast:
The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colours, replicating how we see the real world.

Enhanced Full Array LED:
Enjoy deep black, high peak brightness and billions of accurate colours with Full Array LED and XR Triluminos Pro™.

Ultimate Streaming:
Get access to all your favourite streaming apps in one place with Google TV™ and simply use your voice to search and ask questions with Google Assistant™.

Gaming Optimized:
The Game Menu puts all your gaming picture settings and exclusive assist features in one place. Plus, take your PlayStation® 5 gaming to the next level with features that optimize picture quality for gaming and streaming.

Studio Quality Entertainment:
Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode and more.

Enhanced Audio:
With Acoustic Multi-Audio™ and support for Dolby Atmos®, sound positioning tweeters produce wider, elevated sound that matches the picture you see. Plus, XR Surround virtually creates surround sound using only the TV speakers.

Blur-Free Motion:
See blur-free picture quality in fast-moving sports and action-packed movies, powered by XR Motion Clarity.

Picture Upscaling:
Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.