The Brick’s marketing consists of best-in-class creative production, brand strategies and e-commerce growth. Our marketing department of talented team members works hard each day to relay information about The Brick to the public through a variety of mediums.

We also provide tools and resources to help ensure there is consistency between promotions or marketing campaigns and our in-store customer experience. Plus, The Brick can work with franchisees to provide social media strategy and guidance, to aid in creating market or store specific digital advertising to maximize reach (including Google Ad-words, YouTube, Facebook and Display advertising).

The Brick is proudly celebrating over 50 years as a leading Canadian retailer. Hundreds of thousands of customers visit a Brick store or The Brick’s e-commerce platform each day – which is a testament to our brand growth and customer loyalty. As a price leader in every major category, The Brick truly speaks to the mission of “Saving You More”.

Our teams have worked hard to build a strong brand story for The Brick. This has been achieved with consistent advertising across all media platforms through innovative and consistent marketing strategies. To enhance our branding, we pride ourselves on offering exclusive product lines to our valued customers, including Cindy Crawford, Kort & Co., Scott Living, Day ‘N Night, Sofa Lab and more.

The Brick’s brand messaging and latest innovative retail displays are consistent throughout the network of stores, leading to an exceptional customer experience.

When our stores are designed well, customers take notice. At The Brick, we have several merchandising strategies in place to ensure our stores function at their best.

We implement custom floor plans that are drawn and laid out to maximize dollars per square foot. Product displayed in the showroom is planned for and cored by the buying and corporate support team, ensuring the franchisee has the best product assortment for each specific market. In addition, The Brick supplies a professionally created merchandising playbook available to all franchisees to ensure they have the necessary resources to enhance product appearance and increase sales.

Branding and building requirements such as flooring, paint colours, lighting details and more are provided to our franchise locations so store displays look consistent and appealing. Specialty signage and specific direction regarding display standards are also provided.

The Brick and Flexiti are partners in providing industry leading financing options to customers across Canada.

With multiple finance terms available, we are able to provide flexible payment solutions for our customers. Featuring benefits such as 0% interest financing with non-retroactive interest, a digital and paperless application process with quick approval, and online support during retail hours, our financing process is second to none.

Flexiti, The Brick’s trusted financing partner, has been recognized as one of Canada’s top companies for both technology and growth. Our franchisees benefit from annual volume rebates given on financed sales. In addition, the online payment tool was launched to promote incremental sales.

With over four million square feet of warehousing space from coast to coast across seven distribution centres, The Brick is well equipped to serve customers nationwide.

We offer a flexible inventory model for our franchisees, allowing them to house product in The Brick’s distribution centres until the customer needs product. There is a Clear Destination Delivery Management System in place which gives total visibility and control over deliveries, allowing our franchisees to streamline costs and provide up to the minute delivery status.

To make our delivery service safe and reliable, we also have Geo Tab vehicle tracking that provides real-time GPS tracking of franchisee fleet vehicles, along with visibility on transfer truck cubes to ensure all available space is utilized. Geographical zoning is also established for each franchise market, securing profitability and market share.